Public health measures introduced in early 2020 to curb the spread of Covid-19 played a critical role in mitigating the worst effects of the pandemic. This column highlights how to understand the effectiveness of these policies in MENA, and the importance of evaluating the relationship between risk perception and compliance. People’s risk perception and attitudes towards the disease varied over time and between countries, and assessing the drivers of these variations, and how they affected levels of compliance, is vital for understanding what happened and for building resilience to future crises in the region.