Over the last quarter-century, the UN Women, Peace and Security (WPS) Agenda raised global awareness of the role of women in conflict. But much of its potential remains unrealised. The agenda is slow-moving and driven by top-down implementation. To succeed, the UN and other involved stakeholders must popularise WPS and expand it beyond diplomacy into a broader societal movement – especially in Africa, where the number of conflicts is rising and where the WPS agenda was first shaped.